| The Finest Jewelry and Gemstone Center
Diamonds: the most prized and popular gemstone in the world | Photo: Shutterstock

4 myths about diamonds

Fiery and radiant, diamonds are fascinating. They are probably the most prized and popular gemstone in the world, symbolizing status and true, everlasting love. But there are also some curious facts and myths surrounding them.

Diamonds are known not only for their beautiful appearance but also for their remarkable physical qualities. Their name derives from the word “adamas,” meaning unconquerable or indestructible, as a reference to the gem’s exceptional hardness.

The million years old pure carbon crystals are formed deep in the planet’s mantle, bellow continental masses, where the perfect conditions of depth, pressure, and temperature are reunited to form them to occur. Diamonds are an ancient gift from the Earth’s core, brought to the surface by deep-source volcanic eruptions.

Watches: learn how to identify and avoid counterfeit timepieces | Photo: Shutterstock

How to spot a fake watch

Luxury watches, new or vintage, are beloved by collectors all over the world. However, along with exquisite originals, the market is also flooded with deceiving counterfeits.

As fake high-end watches become more and more convincing, extra care must be taken when buying a piece. If you are looking for a new wristwatch or plan to invest in a collector’s item, here are seven steps to identify and avoid counterfeits:

The Turquoise: from the French 'piers turques' | Photo: Shutterstock

The Turquoise

One of the first stones to be mined by man, the unforgettable turquoise is a green to sky blue aggregate of hydrated copper and aluminum phosphate.

Four Cs of Diamonds: cut, clarity, color, and carat | Photo: Shutterstock

The Four Cs of diamonds

Diamonds have been blessed by their cut, clarity, color, and carat. If you’re buying or selling diamond jewelry, it is very important to know and understand the main characteristics of diamonds.

Jewelry books: the best way to learn more about jewels and gemstones | Photo: Shutterstock

The best jewelry books of all time

Whether you’re a jeweler, a gemstone collector, or simply a passionate jewelry lover, you need to surround yourself with the ultimate jewelry books. Take a look at the best jewelry publications in the market.

Books have the power to open our horizons, and to teach us almost everything. And there’s a lot of data behind jewelry: science, design, art, techniques, business, and emotions. Jewels and gems hide secrets and amazing untold mysteries.

The market offers basically three types of jewelry printed works: general knowledge books (gemstone identification), guides to jewelry techniques and design (how to’s, soldering, jewelry making courses), as well as jewelry art and history books (jewelry houses, jewelers, and jewelry trends through time).


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