| The Finest Jewelry and Gemstone Center

The irresistible relationship between jewelry and fashion

Jewelry and fashion: Chanel knows how to blend both worlds | Photo: Chanel

Classic jewels are eternal, but there’s a new generation of contemporary statement jewelry gaining ground in the art of creating objects of desire.

A jewelry piece changes the way we perceive an outfit.

Luxurious, simple, or extravagant rings, watches, earrings, necklaces, pendants, and bracelets transform and elevate the whole look into a different concept.

High-end fashion houses have been exploring jewelry opportunities to sparkle their exclusive custom-fitted clothing. Fashion designers and jewelers have been working together to build a modern look.

Jewels are no longer adornments. Gemstones are fashionable pieces of art.

In Paris, Milan, London, and New York, gemstones are objects of desire. Just like high-fashion clothes, uniqueness is in the DNA of glamor and luxury.

The most famous fashion designers have been developing special limited collections of signature jewelry. They have followed the path of high-end jewelry by embedding the gemstone culture in their core business.

Bracelets, earrings, watches, necklaces, and pendants are currently part of the entire fashion show.

Brands like Chanel, Christian Dior, Givenchy, Jean Paul Gaultier, Giorgio Armani, Valentino, Christian Lacroix, Nina Ricci, Paco Rabanne, Pierre Cardin, Yves Saint Laurent, and Valentino have all highlighted their jewelry creations in the world’s most important catwalks.

Coco Chanel: The Fashion Jewelry Pioneer

Coco Chanel was one of the first fashion designers to introduce a fine jewelry collection within her fashion house back in 1932.

Flexibility, mobility, and comfort perpetuate the idea of freedom that has always inspired Mademoiselle’s creations.

Dior also has a particular taste for fine jewelry and timepieces. The French maison believes that haute couture and jewels go hand in hand with imagination and supreme precision.

Jewelry can change the way we look at clothes, as well as makeup or a hairstyle.

From the early 1930s on, precious stones took the spotlight in the grand fashion weeks. Jewelry was no longer seen as an accessory or ornamentation for a particular outfit.

Today, when the modern jeweler meets the contemporary fashion designer, the result is more impressive than the mere sum of both.

Exquisite or baroque, simple or complex, sumptuous or discrete, jewelry has always been a synonym of exclusivity, luxury, and nobleness in the most prestigious fashion brands born in Italy, France, the UK, and the USA.

Costume Jewelry for Haute Couture” is a splendidly illustrated book showcasing the exceptional jewelry craftsmanship produced by the world’s most famous fashion houses.


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