Gwyneth Paltrow is the new face of the luxury watchmaker Frederique Constant.
The Hollywood actress and philanthropist has been named the global charity ambassadress of the Swiss brand, and she will support the educational projects of “DonorsChoose,” a nonprofit organization that allows people to donate directly to high-need public schools.
Paltrow is the star of the new charity advertising campaign shot by Tom Munro. Since 2004, Frederique Constant has been donating $50 for each Ladies collection watch sold to multiple charities.
“I am very proud to be the ambassador of the Frederique Constant Charity campaign. I think Frederique Constant is a wonderful company, and we are well aligned in our passion for Charity and giving back. It’s amazing to be able to work with a company with a strong value system,” underlined Gwyneth Paltrow.
“Thanks to her and to our brand’s engagement, we will be able to improve the lives of many children. By purchasing one of the latest models of our Ladies collection, our consumers will not only feel the joy of having a beautiful timepiece on their wrist; they will also help people who need it the most,” added Aletta Stas, co-founder of Frederique Constant.