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Verdura: a jewelry company founded in 1939

Verdura was established in 1939 by Duke Fulco di Verdura, a Sicilian duke who began his career as Coco Chanel’s head jewelry designer.

After eight years with Chanel, and most notably, designing the Maltese Cross brooches and cuffs, Verdura embarked to America in 1934.

With a Hollywood connection through his close friend Cole Porter, Verdura designed colorful jewels for stars of the era, including Greta Garbo, Rita Hayworth, and Katharine Hepburn.

Eventually, Verdura settled in New York on Fifth Avenue (Cole Porter and Vincent Astor were his financial backers) and immediately gained popularity, following with fashion’s best-dressed list (Babe Paley was his muse and one of his best clients).

Verdura, appointed “America’s Crown Jeweler” by the New York Times, was one of the premier jewelry designers of the 20th century.

In 1985, Ward Landrigan purchased Verdura and continued the tradition of creating timeless designs from the nearly 10,000 sketches Fulco made in his lifetime.

In 2003, his son, Nico, joined him in the family business and currently serves as President alongside his father, who is the Chairman and CEO.

Today, Verdura continues to appear on the pages of the top fashion books and walks the red carpet with celebrity fans, including Sarah Jessica Parker, Brooke Shields, Anne Hathaway, and Cameron Diaz.

One of the leading internationally renowned fine jewelers, Verdura is known for its innovative designs, expertise, craftsmanship, and quality gemstone pieces.

With the exclusive salon flagship headquarters located in New York, Verdura intends to maintain its strategic position as one of the leading luxury retailers while expanding its wholesale network both in the US and internationally.

Currently, there is one salon and eight exclusive distribution points of sale for the fine jewelry collection.

With its established reputation as an industry leader, Verdura annually introduces new product offerings from the archive and services to an international clientele.

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