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Pandora: a jewelry company founded in 1982

Pandora designs, produces, and sells hand-finished and modern jewelry made from genuine materials at affordable prices.

The Pandora jewelry is sold in more than 55 countries on six continents through over 10,000 points of sale, including close to 500 Pandora branded concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs over 5,000 people worldwide, of whom 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry.

Back in 1982, a jeweler’s shop that would one day become Pandora was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife, Winnie.

From the beginning, they often traveled to Thailand in search of jewelry for importation. As the demand for their products increased, their focus gradually shifted towards wholesale to clients in Denmark.

In 1987, after several successful years as wholesalers, the retail activities were discontinued, and the company moved to larger premises.

Meanwhile, the first in-house designer joined the company, and Pandora began to focus on creating its own unique jewelry. In 1989, the company decided to start manufacturing its jewelry in Thailand.

The Pandora brand and its collection of currently over 1,600 unique jewelry designs are sold directly or through third-party distributors.

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