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Graff: a jewelry company founded in 1960

Graff Diamonds is an international jeweler based in London.

Laurence Graff founded the company in the 1960s, and today it has worldwide operations which range from cutting raw stones and manufacturing jewelry to direct selling in their boutiques.

Graff jewelry is exceptional.

The quality, the style, and the workmanship are the best in the world. Laurence Graff, “The King of Diamonds,” has a passion for diamonds that began from an early age.

His inner feeling for diamonds goes beyond the stones themselves.

“Diamonds excite me. Diamonds are my life. I see inside the stone, look at the color and cut and assess its natural beauty and value. I was born to be amongst diamonds”.

Graff Diamonds is specialized in stones of exceptional quality. The brand is said to have handled more important gems than any other dealer in the world.

Graff is expanding its presence in East Asia as China emerges with growing economic wealth.

The Paragon is a 7-sided diamond of 137.82 carats (27.564 grams), cut and owned by Graff Diamonds.

It was worn by Naomi Campbell in 1999 as part of the Millennium necklace of round, pink, blue, and yellow diamonds.

In 2006, Graff bought the uncut 603-carat (121 grams) “Lesotho Promise” for $12.4 million.

The Promise was cut by a team of 35, using computer-controlled lasers into 26 D-flawless diamonds totaling 224 carats (45 grams), the highest yield from a single stone.

The company bought the 493-carat (99 grams) Letseng Legacy from the Letseng diamond mine operated by Gem Diamonds.

Graff also cut the 100-carat (20 grams) Star of America and the 40-carat (8.0 grams) Sun King.

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