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De Beers

De Beers: a jewelry company founded in 1980

De Beers is the quintessential diamond jeweler.

The company was founded in 1988 by Cecil Rhodes, giving substance to style, bringing together the diamond’s dualities of science and poetry, melding its rich history and long traditions with contemporary creativity and cutting-edge craftsmanship.

The diamond is a sparkling, celebratory symbol of continuity and eternity, reassurance and hope for the future, and De Beers brings this beautiful symmetry into the light with its classically elegant jewelry.

For a century and more, De Beers diamonds had been set anonymously into the creations of master jewelers around the world; now, the finest natural diamonds, both rough and polished, have a home of their own.

Fusing the essential timelessness of the diamond with dynamic, contemporary yet classic designs, we are the leaders in diamond jewelry innovation in both artistry and craftsmanship.

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Mo√ęt Hennessy Louis Vuitton, the world’s leading luxury goods company, and De Beers SA, the world’s premier diamond mining and marketing company.

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