June, 4 | Jewelry

Luxury watches, new or vintage, are beloved by collectors all over the world. However, along with exquisite originals, the market is also flooded with deceiving counterfeits.

As fake high-end watches become more and more convincing, extra care must be taken when buying a piece. If you are looking for a new wristwatch or plan to invest in a collector's item, here are seven steps to identify and avoid counterfeits:

1. Research

The first step is to gather detailed information about what you intend to buy. You should learn what the models you are looking for should look like, how they should sound, weigh and feel.

You can search through the brand's websites or online auction databases to gather images and learn the prices for which the pieces were sold. You should also look for details of that specific brand or model that would give away a fake watch, like stamps, engravings, the type of clasp, backing or bracelet.

The more you know about the brand and what to expect from the piece you are searching, the better equipped you will be to confirm if it is, or not, the real deal.

2. Know your seller

Whether you are buying online or at a store, always look for well established, reputable sellers. When it comes to new watches, the best option is to find an authorized dealer.

Researching and choosing a reliable seller beforehand will highly increase the safety of your purchase, and reduce the chances of buying a counterfeit piece.

Always suspect of stores whose location and decor don't match what is expectable from a reliable luxury seller. When searching online, also avoid providers with little feedback or low reviews, low-resolution images and lack of detailed information.

3. Pay attention to the details

Now that you know what to look for, it's time to be thorough. Counterfeit pieces are made to mislead the buyer, so it is very important to verify some important details, such as:

> Engravings and stamps: a fake watch isn't made with the highly strict quality requirements of original luxury pieces, so obvious spelling or engraving mistakes, for example, will give it away.

Each brand places stamps of authenticity in different parts of the watch, so it is important to know the specifics of the brand and model you are searching beforehand. Once you identify the stamps and engravings, pay close attention to them. Are the logos properly centered? Are the engravings crisp and easy to read? Does the typeface match the brand's shape and size? Are there any spelling errors?

> Materials: original watches will display high-quality materials and distinct markings on the bracelets and clasps. Brands like Rolex, for example, don't have glass backings, except a rare model from the 1930's. If you are handling a new Rolex with a clear case back, it is likely fake.

When the color or finishings seem off, the links of the bracelet don't move smoothly or the clasp looks too simple and misses the brand's standards (a stamp inside the folding mechanism, for example), or there are scratches and signs of peeling, the piece may be counterfeit.

The face of a genuine designer watch is usually made of precious materials. A fake watch's face will display a different tint, for example, because of the lower quality materials. Gold watches should be hallmarked, and you should be aware of watches sold without a case or with poor packaging.

> Movement and sound: luxury watches are usually very quiet, because of their smooth and highly complex mechanisms. A loud ticking sound may indicate you are dealing with a counterfeit.

The movement of the watch is usually a good indicator of its authenticity, so you can have the internal mechanisms of the watch checked by an appraisal. A mechanical movement sweeps smoothly around the face, whereas a quartz movement ticks between points. Another warning sign to look for is when some of the watch's functions, like sub dials, don't work.

> Weight: fake watches are made with cheaper materials, so they tend to be lighter than the original.

> Serial numbers: start by verifying if the serial number is placed where expected. Then, look if the serial numbers on the case and bracelet match. You can also check the serial number directly with the manufacturer.

4. Look for certificates

Not all vintage watch will come with a certificate of authenticity, but this documentation is always recommended.

A valid certificate of authenticity will not only allow you to establish the value of the piece better but also increase its value in the future, as it provides a solid history of the piece.

5. Learn the history of the piece

When it comes to collector's items, it is important to know the provenance and past of the piece. In some cases, it may be confidential, but be aware if the seller doesn't know the history of the piece or its previous owners and location.

6. Ask for professional help

If you have any doubts concerning the piece or its value, always consult a trustable appraiser. They will help you determine whether the item is, in fact, original and if you are getting a fair price.

An inspection of the mechanism is also always a good idea because it is a safe way to spot a particularly well-made imitation, that may otherwise be undetected.

7. Be weary of cheap offers

Be very weary of cheap offers and rushed deals. Buying a wristwatch should be a pondered and careful process, made upon extensive research.

If you feel forced into a quick decision, or if the price is too good to be true, walk away from the deal and review the steps above before making any decision.

Jesus Peiro | Porto