February, 23 | Jewelry
Diamonds: De Beers launches its grading laboratory | Photo: IIDGR

De Beers has announced the official launch of the International Institute of Diamond Grading & Research (IIDGR).

The world's leading diamond company is setting up its own grading laboratory services for European, Indian, Middle East, and Far East markets. The newly-founded IIDGR will compete directly with the Gemological Institute of America (GIA).

De Beers will use its grading technology to assess, verify and/or identify natural, untreated diamonds, as well as their qualities, shapes, colors, and sizes. And they set off with a goal in mind: to deliver the fifth "C" of diamonds: confidence.

"Our service aims to provide diamantaires with total peace of mind when it comes to grading. The technology solutions developed in-house at De Beers enable us to provide an extremely accurate and consistent service and our leading capabilities in diamond verification provides customers with an additional layer of confidence," explains Jonathan Kendall, president of IIDGR.

"When considering our grading service alongside our range of detection equipment and our melee testing service, IIDGR is breaking new ground in providing top quality, innovative, competitively priced and highly reliable diamond services."

Jesus Peiro | Porto