Based in Rome, since 1884 Bulgari has been creating renowned fine jewellery. Today it is a global and
diversified luxury brand with a product and services portfolio of jewels, watches, accessories, fragrances,
skincare, hotels and resorts featuring exceptional quality, an innovative style and impeccable service.
Descending from an ancient family of Greek silversmiths, Sotirio Bulgari, the company’s founder,
manufactured precious silver objects. During the late 19th century, Sotirio moved to Italy and in 1884
opened his first shop in Via Sistina, Rome. In 1905, with the help of his sons Costantino and Giorgio, he
inaugurated the shop in Via Condotti, which today remains Bulgari’s flagship store.
In the early 20th century the two brothers developed a deep interest and expertise in precious stones, jewels
and watches, gradually taking over their father's role in the management of the business. The period
immediately after the Second World War marked an important turning point in the history of Bulgari.
Giorgio and Costantino decided to move away from the dominant disciplines of the French goldsmith school
to create a unique style inspired by Greco-Roman classicism, the Italian Renaissance, and the 19th century
Roman school of goldsmiths. By the 1950’s-60’s, the bold and innovative style of Bulgari had gained success
within the jet set and movie world.
With the growth of its international fame, Bulgari began its first phase of global expansion in the 1970’s,
opening stores in New York, Geneva, Monte Carlo and Paris.
Following a period of strong growth during the 1980’s, Bulgari began to diversify its product portfolio in the
Bulgari celebrated its 125th anniversary in 2009. In recognition of the achievements of Bulgari’s past and
with the aim to help change history by giving less fortunate people the possibility of a new future, Bulgari
launched a major fund-raising project for Save the Children’s “Rewrite the Future” campaign in the defence
of children’s rights.